Workbook

Student Workbook

Capture personal reflection, business idea development, market research, pricing, and the first-week assignment outputs.

Submitter Details

Participant Information

Full Name *Email *Phone *WhatsApp

Personal Reflection

Why do you want to start a healthcare business? *What problem have you observed in the healthcare system? *What skills or experience do you already have? *

Healthcare Opportunity Identification

Identify a real healthcare problem in your area *

Problem Identified	Who is affected?	Current gap in service	Actions

My Business Idea *Type of Business *

Business Model Canvas

Value Proposition *Target Market *Key Services *Revenue Streams *Key Resources Needed *

Market Analysis

Patient Demand *

Service Needed	Level of Demand	Evidence	Actions

Competitor Analysis *

Competitor Name	Strengths	Weaknesses	Actions

Your Competitive Advantage *

Location Analysis and Pricing Strategy

Proposed Location *Evaluate the Location *

Factor	Good / Average / Poor	Actions

Target Market Income Level *

Low incomeMiddle incomeHigh income

Proposed Pricing Approach *

Affordable (High volume)Premium (High quality)

Example Pricing *

Service	Price (GHS)	Actions

Initial Business Idea Summary

Business Name (Optional)What problem are you solving? *Who are your customers? *What makes your business different? *How will you make money? *What is the most important thing you learned this week? *

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