Girmah School of Health and Management

Finalize growth, marketing, leadership, execution, and capstone launch planning.

Submitter Details

Participant Information

Full Name *Email *Phone *WhatsApp

Marketing and Patient Acquisition

Business Name *What do you want your business to be known for? *Describe your brand identity *Target Patient Profile *

Category	Description	Actions

Digital Channels *

FacebookInstagramWhatsAppGoogle

Offline Channels *

ReferralsCommunity outreachPartnershipsSignage

Your Marketing Plan *How will you attract your first 50 patients? *How will you ensure patients have a good experience? *

Leadership and Team Management

Hiring Plan *

Role	Number	Key Qualities	Actions

How will you manage staff performance? *What kind of culture will you build? *

AccountabilityRespectTeamworkDiscipline

Describe your culture *Leadership Style *

AuthoritativeCollaborativeCoaching

Why this style? *

Growth and Scaling Strategy

What additional services will you introduce later? *Who can you partner with? *

Corporate organizationsInsurance providersNGOsGovernment

Describe your partnership plan *What innovative approach will you introduce? *

Execution and Launch Plan

Business Launch Checklist *Step-by-Step Launch Plan *

Step	Action	Timeline	Actions

Identify potential risks *How will you manage these risks? *What will you measure? *

Number of patientsDaily revenueExpensesPatient satisfaction

How will you track performance? *

Final Capstone Business Plan

Business Name *What problem are you solving? *Target market *Services *Revenue streams *Facility type *Patient flow *Staffing *Startup cost *Monthly expenses *Expected revenue *How will you attract and retain patients? *Why will this business succeed? *What is the most important thing you learned in this program? *What is your next step after this program? *

Week 3 Student Workbook

Participant Information